YouTubes CEO said the platform will continue to evolve in

YouTube’s CEO said the platform will continue to evolve in NFT and Web3 areas

YouTube CEO Susan Wojcicki said Tuesday that the video service will evolve to help content creators take advantage of technologies like NFTs. In her annual letter outlining the company’s priorities, Wojcicki didn’t discuss specific plans for YouTube, instead making it clear that the resource will continue to develop in areas that are rapidly gaining popularity, including blockchain and Web3.

Susan Wojcicki Image Credit: Harriet Taylor/CNBC

Susan Wojcicki Image Credit: Harriet Taylor/CNBC

“The advances of the last year in the world of cryptocurrencies, non-fungible tokens and even decentralized autonomous organizations presented a previously unimaginable opportunity to strengthen the bond between content creators and their fans.said Wojcicki. — We’re always focused on expanding the YouTube ecosystem to help content creators capitalize on new technologies like NFT.”.

Wojcicki said YouTube draws inspiration from “everything Web3-related.” Remember that the term Web3 most often means the next step in the development of the Internet. According to Web3 advocates, the internet of the future should be built on things like blockchain technology, cryptography, and decentralized platforms. It’s a very different product from the current Internet model, which has been dominated by Google and a few other big companies for the past decade.

Wojcicki also said that YouTube plans to focus more on podcasts, which will give content creators more opportunities to engage with subscribers. Additionally, she revealed that Shorts, a short video platform designed to compete with TikTok, has racked up 5 trillion views since its launch in 2020. Wojcicki said the company is now in the early stages of testing how shopping tools can be integrated into shorts.

The YouTube CEO’s letter ended with concerns about increased regulatory scrutiny of Google’s activities. She believes that stricter regulation could have unforeseen consequences that would negatively impact the content creation community.



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Robbie Elmers

Robbie Elmers is a staff writer for Tech News Space, covering software, applications and services.

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