Platforms like Music’s SoundCloud already allow users to see comments on song timings. This is handy for those who want to express their interest in a particularly favorite fragment and give others a hint. YouTube could soon have a similar feature.
YouTube is already testing timed comments on a limited number of users, and now the service has launched a project with timed emoji reactions for those who don’t want to write anything.
The reactions are almost identical to those offered on their Facebook platforms.*: The user can, without wasting time on unnecessary words, explicitly respond to the published content. As reported in the Google Blog, “If you’re watching a video participating in an experiment, you can react and see group reactions by opening the video’s comments section and clicking the reaction box.”.
Reactions will be anonymous, so nobody will know who put the emoji on a specific part of the video, but it will help some viewers “jump” to the most interesting moments.
Google promises that over time a similar feature will appear for other users besides the testers, but only if the latter like it.
* included in the list of public associations and religious organizations for which the court made a final decision to liquidate or ban activities on grounds specified in Federal Law No. 114-FZ of July 25, 2002 “On Combating Extremist Activities”