Xiaomi shuffles management to focus on electric vehicles

Xiaomi shuffles management to focus on electric vehicles

Xiaomi has officially announced a series of key personnel changes in its leadership team. These changes indicate that the company intends to increase its focus on its growing automotive business.

On February 3, Xiaomi CEO and founder Lei Jun announced on Weibo that he will focus more on the group’s automobile business, and Lu Weibing, president of Xiaomi Group and general manager of Redmi, will take on the duties of general manager of Xiaomi. . In turn, the post of general manager of Redmi will now be occupied by Wang Teng.

Lei Jun noted that Lu Weibing will pay more attention to the company’s automotive business in his new position, especially since nationwide comprehensive road testing of its first electric vehicle, Xiaomi SU7, is currently underway as part of the final stage of preparation for its launch. Lu Weibing’s responsibilities also include preparing for the release of the flagship smartphone Xiaomi 14 Ultra, which, as the company promises, will make a splash in the technology market.

During the presentation of Xiaomi SU7, held at the end of December 2023, Lei Jun said that Xiaomi’s goal in the automobile business is to compete with brands such as Porsche and Tesla, and create a dream car for the new era of the automobile industry, combining aesthetics, performance, comfort and security in the smart mobility space. Xiaomi has set a goal to become one of the five largest global automakers within 15–20 years. At the same time, Jun emphasized that, despite the emphasis on the automotive business, the production of smartphones remains the main activity of Xiaomi.

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