In July, social network X (formerly Twitter) began sharing advertising revenue with bloggers when their posts were viewed by other verified users. To qualify for the program, users must be subscribed to the X Premium plan, have more than 500 followers, and have received more than 5 million tweet impressions in the last three months. To date, X has already paid out almost $20 million to content creators.
“Create. Unite. Collect everything on — Linda Yaccarino wrote on September 29, 2023 in X.
According to X owner Elon Musk, in July, creators were paid about $5 million for publications between February and July 2023. If X has now paid $20 million, that means many more YouTubers are joining the Creator Rewards program have joined or X’s ads generate significantly more impressions. Authors are now interested in getting users to respond to their tweets because strong emotions generate the most engagement.
Twitter has long been a difficult platform to monetize, while YouTube, for example, has contributed to advertising revenue through its partner program for more than a decade. Now the situation has changed and X authors have the opportunity to make money on the platform simply by subscribing to X Premium (and of course gaining a sufficient number of subscribers and views).