The issue of exclusivity has become one of the main issues at the hearings in the US Federal Trade Commission’s case against the deal between Microsoft and Activision Blizzard. If it were the will of the Microsoft CEO, this practice would have no place in the gaming industry.
Microsoft boss Satya Nadella testifies in court explainedwho would like to give up console exclusivity but is forced to follow the rules of the dominant player Sony.
Nadella called his company a player “small proportion” in the console market “The dominant player has defined the market competition through exclusive offers, which is why we live in such a world. I don’t like this world..
“I grew up in a company that always believed that software should run on as many platforms as possible. This is the Microsoft I grew up in, so I think so too.Nadella assured.
Earlier in court, Sony Interactive Entertainment CEO Jim Ryan admitted that the exclusivity of Redfall and Starfield doesn’t hurt competition, although the market leader doesn’t like that state of affairs.
Phil Spencer, CEO of Microsoft Gaming, in turn described Sony as an aggressive competitor that regularly buys up third-party providers for temporary exclusivity of their games (see Final Fantasy XVI).
Nadella certainly understands the importance of exclusives for platformers, as they can boost console sales and affect subscriber numbers. Would a Halo game set in Nadella’s ideal world come to PlayStation?