According to the Sensor Tower platform, in the third quarter of this year, consumer spending on mobile applications was $ 33.6 billion, up 15.1% over the same period last year. The mobile app market continues to grow during the coronavirus pandemic, bringing the number of apps downloaded during the reporting period to 35.7 billion.
The growth in consumer spending is largely due to the increase in spending by users of the Google Play Store platform. Over the past three months, owners of Android devices brought the official Google store $ 12.1 billion, which is 18.6% more than the $ 10.2 billion recorded in the third quarter of last year. the level of 13.2%. Thus, App Store users spent $ 21.5 billion in the third quarter, while a year earlier this figure was only $ 19 billion. As in previous periods of observation, users of the Apple platform spent about 1.8 times more than users of the digital content store. Google.
During the reporting period, TikTok continued to be the most profitable app in the App Store and Play Layout. Consumer spending on TikTok and the Chinese-market version of Douyin for the iOS platform grew 41% year-on-year. In both stores, the number of downloads in the three-month period decreased by 1.9% to 35.7 billion downloads.
According to Sensor Tower, the number of first downloads of applications from the App Store decreased by 1.2% to 8.1 billion downloads, from the Play Store – to 27.6 billion downloads. Note that recently, the number of downloads of the TikTok app exceeded the 3 billion mark, which was the first such success for a mobile product not owned by Facebook. PUBG Mobile by the Chinese company Tencent became the most profitable game in the third quarter. In addition, since the launch of PUBG, users have spent over $ 5 billion on the app. The game also became the most downloaded app in the third quarter.