US lawmakers are calling for investigations into Apple and Googles
Software

US lawmakers are calling for investigations into Apple and Google’s advertising IDs on iOS and Android

Four US congressmen have asked the Federal Trade Commission (FTC) to launch an investigation into Apple and Alphabet (owned by Google). Companies are accused of committing unfair and deceptive acts to collect and then sell personal data of users of iOS and Android mobile operating systems.

    Image source: Niek Verlaan / pixabay.com

Image source: Niek Verlaan / pixabay.com

According to lawmakers, Apple and Google “Knowingly facilitated malicious practices by embedding advertising identifiers in their mobile operating systems for tracking purposes”. These identifiers, the congressmen write, are only formally anonymous: platform developers could easily identify the identities of relevant users simply by checking where those people are each night.

Both developers have already taken steps to limit the collection of user data: Apple updated the iOS privacy policy last year, and Google will add privacy controls for Android in the foreseeable future. In the case of Apple, the measure proved so effective that Meta alone* is preparing to lose about $10 billion in ad revenue this year.

Google categorically rejected all allegations: “The Advertising ID was designed to give users more control and a private way for developers to monetize apps effectively. Any claims that the advertising identifier was created to facilitate data trading are simply false.”. Apple did not comment on the situation, and the FTC declined to comment.

* It is included in the list of public associations and religious organizations for which the court made a final decision, activities on the grounds of Federal Law No. 114-FZ of July 25, 2002 “On Combating Extremist Activity”.

About the author

Robbie Elmers

Robbie Elmers is a staff writer for Tech News Space, covering software, applications and services.

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