Under the threat of blocking TikTok in the US the
Software

Under the threat of blocking TikTok in the US, the application began promoting Lemon8

Faced with threats to block TikTok’s short video service, Chinese tech giant ByteDance has started releasing its new Lemon8 app in the US. The project climbs the charts and sells well-known software products.

    Image source: twitter.com/Lemon8_Japan

Image source: twitter.com/Lemon8_Japan

In March, ByteDance began attracting bloggers to its new Lemon8 platform and preparing for full US release. A social network that combines features of Instagram* and Pinterest, which launched in Japan in 2020. Publications on the platform cover topics such as healthy lifestyle, beauty and cooking. In the last 30 days, the Lemon8 app has climbed 693 positions in its category among US users, knocking Zillow’s real estate database to third place, behind only Pinterest. It has already been downloaded 17 million times worldwide. Experts note the similarity or even complete identity of Lemon8 and TikTok’s recommendation algorithms – users are shown the content they want to see.

For example, Lemon8’s rise in popularity could be related to US politicians’ concerns about TikTok: they have already proposed forcibly buying up the American part of the social network and even blocking the application nationwide. Furthermore, neither measures taken to ensure the cybersecurity of American users nor the questioning of the head of TikTok in Congress have saved them from these fears. The support of the new project is also explained by ByteDance’s desire to expand its presence in the field of social networks – instead of short videos, photos and longer texts dominate here.

The new platform’s rising popularity means it could become an alternative for bloggers if TikTok is blocked in the US. Of course, migrating 150 million American users to the new site will be a large-scale effort. Officially, Lemon8’s owner is another company, but its connection to ByteDance is almost obvious, which will sooner or later draw the attention of US regulators, who will scrutinize all Chinese bids amid tensions between the two countries do not let up.

* It is included in the list of public associations and religious organizations for which the court made a final decision to liquidate or ban activities on the grounds provided for in Federal Law No. 114-FZ of July 25. 2002 “On Countering Extremist Activities”.

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Robbie Elmers

Robbie Elmers is a staff writer for Tech News Space, covering software, applications and services.

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