Under Musks control X formerly Twitter is losing users and

Under Musk’s control, X (formerly Twitter) is losing users and traffic

Despite statements from the management of According to the analytics company Similarweb, global traffic to website The number of monthly active mobile users in the US fell by 17.8%. Traffic fell by 11.6% in the UK, 13.4% in France, 17.9% in Germany and 17.5% in Australia.

    Image source: X

Image source: X

Analysts at Similarweb argue that the drop in X traffic in September was no coincidence, as the decline in usage of the social network has a long history. In the first nine months of 2023, Website X traffic fell 11.6% year-over-year in the US and 7% globally. The number of mobile users in the US fell by 12.8% over the same period.

Similarweb’s scores are based on machine learning algorithms based on analysis of millions of websites and apps. Data is collected both through proprietary traffic measurement methods and through partnerships with other companies, including Internet service providers and demand research platforms. However, Similarweb’s mobile methodology relies more heavily on data from Android devices due to Apple’s stricter restrictions.

    Image source: Similarweb

Image source: Similarweb

Experts point out that the decline in the An exception is the video platform TikTok, which recorded a growth of 22.8% in traffic worldwide. At the same time, Facebook traffic is increasing even fell by 10.4%.

Mobile devices are seeing the same trend: X’s monthly active users fell 17.8% in September, while Facebook and Instagram lost 8% and 3.7% of mobile users respectively.

Analysts also point to the declining importance of this in part because X began restricting links to media outlets called out by Elon Musk in August “Condition”. It is claimed that media traffic has been lost “insignificant” – by one percentage point.

Also worth noting is the increasing competition from new social and messaging platforms such as Bluesky, Post, Pebble, Spill, Mastodon and Threads. With all that’s happening, there’s for “Somehow the X/Twitter audience has shrunk, but not disappeared.”.

X is likely to dispute the viewership results, as the company recently reported 500 million posts per day, including original content, replies and shares, and 100 billion daily views. X claims that visitors spent 14% more time on the social network and video consumption increased by 20%. According to the company, 1.5 million people subscribe to X every day, up 4% from last year.

It is easy to see that external analysts and X management work with completely different indicators, because as Mark Twain wrote: “There are three types of lies: lies, damned lies, and statistics.”. X certainly has at least one good result: Last month, traffic to Musk’s profile page increased by 96% compared to the previous year.


About the author

Robbie Elmers

Robbie Elmers is a staff writer for Tech News Space, covering software, applications and services.

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