Games

Ubisoft’s new chief creative officer named

Ubisoft has named a new Chief Creative Officer – Igor Manceau. He has worked for the company for over two decades and has served as Creative Director for Steep as well as Riders Republic.

Source: Ubisoft

Source: Ubisoft

Igor Manso joined the French Ubisoft in 1998 as part of the Business Marketing team. In 2014, he moved to Ubisoft Annecy, where he already became the creative director of the division’s projects: first Steep, then Riders Republic.

“Igor is one of the most experienced, innovative and respected Creative Directors at Ubisoft and the video game industry in general.– said Ubisoft CEO Yves Guillemot. – He has a deep understanding of player motivation, strong intuition for entering new markets and exemplary leadership style. “

Ubisoft’s past chief creative officer, Serge Hascoet, left the company over a year ago after numerous accusations of sexual harassment and discrimination. In one of them, he was named the main cause of cultural problems within the publishing house.

A Better Ubisoft Team At The Same Time As Igor Manso’s Appointment Announced released his statement, which says that Yves Guillemot did not keep his promise to revise the methods of work of the editorial department of the company.

“There is no clear description of the creative process and there is a shocking lack of diversity in VPs.– said the group. – We are aware of the hiring of Bio Jade Adam Granger, but beyond that, there hasn’t been much progress, especially with two more vice presidents expected to be hired. Currently, Ubisoft’s creative team consists of white people with the same cultural background. This leaves us with uncertainty about the future composition of the editorial team. “

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Alan Foster

Alan Foster covers computers and games and all the news in the gaming industry.

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