Ubisoft is experiencing another crisis, but the company “has everything you need”to stay independent. The CEO announced this after rumors surfaced at the end of April that larger corporations were interested in buying a publishing house.
During his speech to investors, Ubisoft CEO Yves Guillemot said that the current rumors about the company’s purchase only underscore the company’s true appeal, the value of its assets and its creative potential. However, they have nothing to do with reality, as the publisher has everything it needs to remain independent in the years to come.
Talent, market position, financial assets and a large number of popular franchises give the company the opportunity to form strategic partnerships with big players in the entertainment and technology sectors, according to Guillemot, which will only strengthen Ubisoft’s position. He added that for a public company, it is important to consider each proposal “Standards and Best Practices”.
Later, in a report to investors, CFO Frederick Duguet answered a question about Ubisoft’s intentions regarding blockchain, as the company recently announced that it was no longer creating content for Tom Clancy’s Ghost Recon Breakpoint, including the controversial NFTs. Recalling the company’s existing investments in a range of future technologies, including cloud computing, Web3 and voxel, Duguet noted that the company is always researching and testing innovations before rolling them out to the masses.
And Ubisoft believes these technologies will eventually enable gamers to do so “Having a deeper social experience” and “Express yourself differently”. In general, Ubisoft executives focused their presentations on explaining their desire to make something “biggest franchise” shareware company, and continue the transformation, “to capitalize on the many great opportunities the gaming industry has to offer and create a more inclusive workplace”.
Ubisoft’s annual revenue fell 4% to $2.2 billion in fiscal 2022. However, Assassin’s Creed, Far Cry and Tom Clancy’s Rainbow Six — the publisher’s three main franchises — are still going strong.