Ubisoft CEO explains why Skull and Bones deserves to cost
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Ubisoft CEO explains why Skull and Bones deserves to cost $70 – it’s a “real” AAA game

With the advent of the current generation of consoles, games from major publishers have risen in price to $70. Ubisoft’s pirate action game Skull and Bones, released next week, is no exception, but how does the company justify the price of the project?

  Image source: Ubisoft

Image source: Ubisoft

Let us remind you that Skull and Bones sells for $60 on PC and $70 on consoles, while having all the features of a game-service: an in-game store, a battle pass, seasonal events, premium currency, and so on.

The issue of the cost of Skull and Bones came up during a recent conversation between Ubisoft management and investors. General Director Yves Guillemot, in particular, was hinted that the issue of price “may limit the size of the game’s audience”.

  It's worth noting that Ubisoft referred to Skull and Bones as an AAAA game back in 2020

It’s worth noting that Ubisoft referred to Skull and Bones as an AAAA game back in 2020

“You will see that Skull and Bones is a complete game. We think players will understand how large-scale and complete it is. This is a real AAA-… AAAA-game that will prove itself in the long run”“, assured Guillemot.

As the portal notes PC Gamer, on calls with investors they rarely ask for an explanation of the pricing policy for a particular game. Journalists saw this question as a veiled criticism of Ubisoft’s decision.

However, Ubisoft officially has high hopes for Skull and Bones: according to Guillemot, the project “has the potential to establish itself as a new game service in the long term”.

Skull and Bones will be released on February 16th on PC (Ubisoft Connect, EGS), PS5, Xbox Series X and S, but pre-orders of the premium edition and Ubisoft+ subscribers will have access three days earlier. Now there is an open beta – it will last until February 11.

About the author

Alan Foster

Alan Foster covers computers and games and all the news in the gaming industry.

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