As Elon Musk recently announced, his social network Twitter will introduce a new way to monetize content in the near future. Verified content creators will start paying for advertising in their responses – approximately $5 million was allocated for this in the first phase.
Musk emphasized that these are specifically the owners of verified accounts and only verified users are counted by the system. Ever since Musk took over Twitter, the company has been desperate for new ways to generate new revenue as numerous advertisers leave the company for political and other reasons.
Perhaps the innovation is related to the arrival of the new Twitter boss Linda Yakkarino (Linda Yaccarino), who has extensive experience in organizing the advertising business at NBCUniversal, where she previously held senior positions.
In March, Musk said the service makes 5 to 6 cents for every hour a user uses the platform and that it has the potential to increase that figure to 15 cents or more with more relevant and timely advertising.
Meanwhile Twitter, along with Meta*YouTube and TikTok could come under scrutiny from regulators after local consumer protection group BEUC complained to the European Commission about online platforms allegedly disseminating misleading material about cryptoassets.
Today, US regulators are suing crypto platforms like Coinbase and Binance, and last year’s collapse of FTX raised general concerns about the security level of users trading crypto assets like Bitcoin or Ether. Last month, the European Union adopted the world’s first comprehensive set of rules regulating the circulation of cryptoassets (MiCa). In its complaint, BEUC stated that the continued display of misleading advertisements for crypto assets on social media platforms is a dishonest business practice that could cause serious harm to users, including the loss of significant amounts of money.
* It is included in the list of public associations and religious organizations for which the court issued a final decision to liquidate or ban activities on the grounds provided for in Federal Law No. 114-FZ of July 25, 2002 “On Combating Extremists”. has met activity”.