Of Twitter’s $5.1 billion in 2021 revenue, about 90% came from advertisers, and after Elon Musk took control of the social network in late October, many companies stopped advertising on its pages. Now Twitter is trying to lure customers with a special offer and is providing free advertising space worth up to 250,000 US dollars.
As explained The Wall Street Journal, customers have to pay the same $250,000 in advertising to get double the space. The offer is valid until February 28 of this year. According to experts, Twitter wants to attract advertisers until the American Football Super Bowl, which is scheduled for February 13th. Traditionally, this major sporting event has given Twitter the highest daily ad revenue.
There have been previous attempts to attract advertisers with even more generous promotions. Clients had to buy $500,000 worth of ads to get another $500,000 for free. Under Elon Musk, the long-term bet is on subscription revenue, but for now, the Twitter economy is continuing on its old ways and heavily dependent on ad revenue. At the same time, about 75 of the top 100 Twitter advertisers have not yet returned to the social network’s pages after the deal to sell the company’s assets to Elon Musk was finalized at the end of October last year.
There are certain terms and conditions for customers who want to get free ad space for $250,000. In particular, you should take advantage of Twitter’s new tools. One of them is a list of 1,000 unwanted keywords that should not be advertised by a particular company on the social network pages when users mention them.