Twitter faced a skeptical audience at a special event in New York this week for a demonstration of the platform’s advertising capabilities. This situation is due to the uncertainty about the development of Twitter under the leadership of Elon Musk. About it writes Reuters, citing the words of the heads of the three advertising agencies that attended the event.
Earlier, the boss of Tesla and SpaceX, which will pay $44 billion to buy Twitter, said the platform should be ad-free so the company could better control its own content moderation policy. At a recent internal meeting with Twitter employees, it was announced that the company’s advertising business and other activities will not change until the deal with Musk is finalized.
However, what will happen next and what course the billionaire-led platform will take is unknown at this time. This uncertainty worries advertisers who continue to closely monitor changes to the Twitter platform.
Twitter reportedly generated $5 billion in revenue in 2021, most of which came from ads across the social network’s web and mobile apps. Many advertisers are in no hurry to stop posting content on Twitter, but they are waiting for changes to be made immediately with the Musk’s arrival.
As for the mentioned advertiser Twitter event, no new information about the future of the company was revealed during the event. Twitter officials spoke about signing new partnership agreements, including with media companies Conde Nast and Essence, who will create audio and video content for the platform. They also mentioned new opportunities for advertisers to buy ad space to place their content alongside the videos being played.