The social network Twitter has started paying the authors of popular tweets a portion of the advertising revenue displayed in response to their posts. Eligible to participate in the program are Twitter Blue subscribers whose tweets have been viewed more than 5 million times per month for the past three months.
According to Twitter owner Elon Musk, users will receive a total of $5 million in the first payment round. The payments have been cumulated since February, when the billionaire first announced its intention to introduce such an incentive for users of the platform. Funds are transferred to program participants through the Stripe system.
According to reports from some popular Twitter users, the payouts under the said program can be quite large. For example, writer Brian Krassenstein, who has about 750,000 followers, claimed that Twitter paid him $24,305. Political commentator Benny Johnson, who has 1.7 million followers, described receiving a $9,546 payout.
How exactly the amount of the payment is estimated is not known at this time. Twitter user Ashley St. Clair, who has 710,000 followers, received a $7,153 payout. She estimated her tweets received about 840 million views between February and July. If that’s true, then Twitter paid her $0.0085 per thousand views, or $8.52 per million views. It remains unclear whether the size of the payment varies depending on the user or other factors.