Short video platform TikTok owner ByteDance filed with the US Patent and Trademark Office in May. application to register a service called TikTok Music. The trademark can be used for an application where music content can be bought, played, downloaded and shared.
TikTok has proven to be one of the most popular tools for discovering new names in the musical Olympus – many songs gain popularity after being played in viral videos. Last year, ByteDance calculated that 175 popular songs on the platform made it onto the Billboard 100 chart, and a UK music industry investor confirmed that popular songs on TikTok generate additional views on YouTube and streams on Spotify.
Despite all this, TikTok still does not have its own music platform present in most countries around the world and listeners go to popular streaming sites like Spotify and Apple Music for their favorite songs. Although ByteDance also has its own music streaming service, Resso, it is available in India, Brazil and Indonesia. It looks like it’s time for a change: a former company employee claims management is considering expanding Resso’s presence under the TikTok Music name – the service could launch in the UK and Australia, writes TechCrunch.
A hit with music lovers, the Resso app could pose a threat to modern streaming: its TikTok-like interface lets you swipe songs up and down, leave comments, and edit playlist covers. According to SensorTower, the application was downloaded 42.3 million times on the App Store and Google Play from January to May this year, an increase of 19% compared to the same period last year. The total number of downloads reached 184 million. TikTok Music’s branded application says that the application can also get support for live audio, podcasts and radio – becoming a direct competitor to Apple Music and Spotify.
Also that year, ByteDance launched the music platform SoundOn, which helps emerging artists find their audience. It has the ability to upload songs directly to TikTok and Resso, as well as integration with global services including Apple Music, Spotify, Pandora, Deezer, and Tencent’s Joox. Own streaming will allow the company to offer listeners and performers a comprehensive solution unrivaled in the industry.