TikTok short video service announced new feature TikTok Now, which, in fact, has become a direct copy of BeReal, the French social network that is actively gaining popularity. Users are offered once a day at a random time to take a photo or video on the phone’s front and back cameras and post it, that is, show something real, not staged.
The idea of the French platform naturally interested the owners of traditional social networks, and if rumors are to be believed, Instagram* has already started testing the IG Candid Challenges feature, asking users to take pictures with the cameras on either side of the phone in a two-minute window each day. TikTok did without a ceremony at the French competitor and transferred his idea almost unchanged to their platform.
“TikTok Now invites you and your friends to capture what you’re doing with your phone’s front and back cameras. You’ll receive daily invitations to take a 10-second video or photo and easily show what you’re up to.”, says the company’s blog. At the same time, BeReal users receive an “It’s BeReal Time” notification every day, peppered with warning emojis. TikTok’s signal looks similar: “It’s time Now” (Time to Now), while the warning emoji has been replaced by a pair of “lightning bolts” and the user is given three minutes instead of two.
Users from different countries will access the TikTok Now feature in different ways: Americans will have it in the core TikTok app, while a separate app will be released for some other regions. The administration of the social network emphasized that in this application the same measures are taken to protect the privacy of users: accounts of children under the age of 16 in TikTok Now are closed by default, and only their mutual friends can comment on the publications of users from 13 to 15 years. And even the posts of users over the age of 18 are only visible to friends, unless you go to the settings and choose something else.
* It is included in the list of public associations and religious organizations for which the court made a final decision to liquidate or ban activities on the grounds provided for in Federal Law No. 114-FZ of July 25. 2002 “On Countering Extremist Activities”.