Owned by Meta* The Twitter clone, dubbed Threads, attracted 100 million users in the first five days of its launch, and the number of people interested in the new platform continues to grow. According to Meta*In the first two hours of operation, 2 million people registered on the social network, in four hours it was five million and in seven hours it was 10 million. Finally, the company reported the next morning that more than 30 million users had registered.
So far, OpenAI’s ChatGPT chatbot has held the title of one of the fastest growing IT products, but Threads seems to be way ahead of it. ChatGPT is known to have reached 10 million active daily users in 40 days and 100 million monthly users in about two months.
A very important task for the Threads development team will be to keep users who have come to the social network. Bye meta* enjoys important advantages – the ability to register immediately via an Instagram account*the impossibility of unsubscribing from threads without deleting your Instagram account* and a huge Instagram audience*more than 2 billion subscribers, from which Threads draws its customers.
At the same time, those who have already tried the platform complain about the lack of many key features available on Twitter – from broken hashtags to the impossibility of only viewing the posts of those you follow or performing a full search. In addition, direct messaging is not supported and in some regions, such as Europe, the social network is not available at all. The head of Instagram expresses himself in his posts in threads* Adam Mosseri promised to address user needs and make significant changes to the service, but so far that hasn’t happened.
However, it is a very important achievement for Meta to gain the attention of 100 million users in such a short period of time.*. For comparison: The current target group of the competing service Twitter is just over 250 million users.
* It is included in the list of public associations and religious organizations for which the court made a final decision to liquidate or ban activities on the grounds provided for in Federal Law No. 114-FZ of July 25, 2002 “On Combating Extremists”. has met activity”.