Threads overtook X in app downloads on iOS and Android
Software

Threads overtook X in app downloads on iOS and Android

Alternative microblogging platform Threads has overtaken market leader X in the number of new mobile application downloads, analysts at Apptopia have calculated. TechCrunch. The new platform turned out to be the most popular in India, which is due to the advertising campaign launched by Meta to advertise a new service.

    Image source: Mohamed Nohassi / unsplash.com

Image source: Mohamed Nohassi / unsplash.com

At the beginning of September, the number of daily downloads of Threads was 1 million, and from then until November this number decreased: at the beginning of the month it was 350,000, but by November 23 it had grown to 620,000. At the same time, Threads took over in the person of X took the lead in the number of mobile application installs and was the market leader: Since September, emerging markets – Twitter Lite, which was renamed with the renaming of the platform to .

    Image source: Apptopia

Image source: Apptopia

Analysts cited India as the biggest growth driver for Threads, accounting for 11.2% or 9.2 million new downloads of the application. The USA came in second with a share of 7.4% and 6.1 million downloads. This result was not unexpected: India is an important source of growth for Instagram. Also, the largest source of new downloads for X was not the US, but Indonesia, with India coming in second. Apptopia analysts attributed the decline in the number of new downloads to running under the old name. For the same reason, Twitter Lite downloads increased – 350% in the first week after the rebrand.

At the same time, X remains the largest microblogging platform with 500 million users, while the threads base was at 100 million in October – and that’s very good for a platform that was launched just three months ago. According to independent tracker Quiver Quantitative, the number of Threads users rose to 141 million as of November 10th. X is also the largest news platform, as the recent incident with OpenAI proved – all official statements from the participants in the drama were published here.

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Robbie Elmers

Robbie Elmers is a staff writer for Tech News Space, covering software, applications and services.

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