Threads has lost 70 of its original audience the

Threads has lost 70% of its original audience – the social network will try to win people back with new features

Threads user engagement continued to decline after an initial unusual surge, giving platform owner Meta a boost* Be serious about developing new features. Head of Instagram* I have already said what awaits us in the foreseeable future.

    Image source: Azamat E /

Image source: Azamat E /

In Threads’ first two weeks of operation, daily active users dropped to 13 million, down 70% from the July 7 peak calculated by Sensor Tower, a research firm. The average time users spend in apps for iOS and Android has dropped from 19 to 4 minutes. In comparison, Twitter has a consistent 200 million daily active users and an average of 30 minutes per day.

In the meta manual* said that after 100 million registrations in just one week, user activity is expected to drop – the company doesn’t see this as a worrying sign and now developing new features has become a priority. Before starting the monetization program, it is necessary to attract new users and make their stay here easy and pleasant.

Threads’ work is believed to be related to Instagram*which allowed the user base to grow so quickly is now impeding the growth of a new social network: Being on threads can be boring when you’re following the same people as you are on Instagram* — Some publish less content on the new platform. Additionally, Threads has been over-represented by brands and influencers from the start.

Head of Instagram* Adam Mosseri listed features coming soon to Threads: support for multiple accounts, the ability to edit posts, and an Instagram-style timeline* and Facebook*. The new platform also quickly distanced itself from Twitter ideologically – neither politics nor serious news are promoted here.

* She is included in the list of public associations and religious organizations where the court made a final decision to liquidate or ban activities on the grounds provided for in Federal Law No. 114-FZ of July 25, 2002 “On Combating Extremist Activities”.


About the author

Robbie Elmers

Robbie Elmers is a staff writer for Tech News Space, covering software, applications and services.

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