New Twitter owner Elon Musk explained On Sunday, he announced on his microblogging platform’s official account that Twitter will now have a different logo – the image of a bird will be replaced by the symbol “X”. “And soon we will say goodbye to the Twitter brand and gradually to all birds.” — said the billionaire.
Musk also launched a user survey on Twitter “Change the default platform color to black”, prefixed with the sentence “paint it black”. “If a good enough X logo is released tonight, we will release it worldwide tomorrow.” Musk continued. “So, but X”, He added an illustration of the iconic bird logo on a black background at the top.
Musk undertook a “makeover” of Twitter after acquiring the service for $44 billion in late October 2022, including significant staff cuts that negatively impacted his work. Musk’s innovations caused advertisers to churn. This month, he announced that the platform is still cash flow negative due to a 50% drop in ad revenue and a heavy debt load. Previously, Musk had repeatedly warned that Twitter could be declared insolvent.