Sources from Instagram* shared important news with the Axios portal, from which it became known that the company does not yet intend to add ad units to the recently launched Threads social network. The latter has already gained more than 100 million users in less than a week, albeit in meta* They assert that the project’s audience has not yet reached the “critical mass” for the launch of advertising. However, Threads will implement the traditional Instagram* Branded Content Tools.
According to Axios, the Instagram team, such tools are not yet available on the Threads platform* is already working on making them available to brands as soon as possible. At the same time, paid content should be marked with hashtags or text mentions.
There is also information that flagging of resources related to government agencies and fact-checking will be implemented in threads. Former Meta Management* and Instagram* has repeatedly reported that Threads will be a much more “friendly” social network than Twitter, paying as little attention as possible to news and political issues.
Finally, according to Axios, the policy according to which contributions are not offered to the user in chronological order but based on algorithms was deliberately chosen and will remain so in the future. Algorithmic output is practiced in Facebook* and Instagram*will keep the same content translation scheme in threads.
All of this can put the same brands or public figures in an extremely uncomfortable position. For example, in the morning one of them may publish this or that post, after which a major or even tragic event will happen. The feed shows posts as “out of order” regardless of publication date, so a tragic news post may be followed by a post with completely inappropriate content. At the same time, the author will not be guilty of this, but the anger of readers can fall on him.
* It is included in the list of public associations and religious organizations for which the court issued a final decision to liquidate or ban activities on the grounds provided for in Federal Law No. 114-FZ of July 25, 2002 “On Combating Extremists”. has met activity”.