Newly appointed Twitter CEO Linda Yaccarino joins the audience battle with new microblogging app Threads, part of Meta*. Thread’s success, which gained more than 100 million users in just five days, could undermine Twitter’s position and cast doubt on Iaccarino’s efforts to lure advertisers.
The rivalry between Threads and Twitter is sometimes reminiscent of the personal rivalry between Mark Zuckerberg and Elon Musk. Recall that Musk recently challenged Zuckerberg to a duel in connection with Zuckerberg’s creation of an analogue of the Musk social network. Now the new CEO of Twitter joins this confrontation.
“Last week we had the highest traffic since February. There is only ONE Twitter. You know that. I know that‘ Iaccarino tweeted late Monday night.
It’s a relatively rare intervention by Iaccarino, who took over as CEO of Twitter last month with the aim of winning back advertisers. Those efforts may be nullified by the success of Meta’s new Threads microblogging app.*whose user count surpassed 10 million people within 7 hours of launch.
One group of people likely to support Iaccarino’s statement is Tesla’s shareholders. Her appointment to the position was met with optimism as it will help Musk focus on Tesla CEO responsibilities. Investors in the electric-car maker might feel some relief if Iaccarino takes a more public role in addressing Threads’ challenges.
In the long run, Twitter’s successful fight against Threads could make Musk less likely to resort to selling Tesla stock again to fund his social network. Musk’s several-month stock sale had a negative impact on Tesla investor sentiment.
Iaccarino’s post seems aimed at debunking speculation that Threads is stealing traffic from Twitter. On Monday, the WSJ reported that third parties estimated that Twitter traffic, as measured by web domain rankings, declined in the first few days after threads went live.
While Iaccarino didn’t provide details on how Twitter measures traffic, Musk responded to her tweet and said the key metric was “the total number of seconds per day that users spend on a smartphone screen‘ adding that his platform could set a new all-time visitor record this week.
* It is included in the list of public associations and religious organizations for which the court issued a final decision to liquidate or ban activities on the grounds provided for in Federal Law No. 114-FZ of July 25, 2002 “On Combating Extremists”. has met activity”.