The number of Chinese netizens visiting short video platforms has surpassed one billion. The indicator was reached in December last year and amounted to 95% of the total number of Internet users in China, writes The registry citing a report by the China Internet Information Center (CNNIC).
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Analysts attribute this success both to changing user preferences during the pandemic and to the development strategies of the platforms themselves: in 2018, only 648 million Chinese liked short videos. The country’s largest short video platforms are Douyin, China’s TikTok, with 731 million users and Tencent Kuasihou with 529 million visitors. Other video services operate in the country, including game streaming services Huya and DouYu, and platforms owned by Baidu and Alibaba. The Youku resource, owned by the latter, is considered the Chinese analogue of YouTube. YouTube itself, visited by 2.6 billion people from around the world, is blocked in China.
Over the past two years, the Cyberspace Administration of China (CAC), which acts as the regulator of the internetsphere, has taken a series of tough measures against players in the video streaming market. Last week, the organization said that in 2022 alone it will remove 54.3 million pieces of content found to be illegal or inaccurate information and 420 mobile apps, including 106 live streaming and short video services, and “blacklist” their developers were set. . Douyin doesn’t anticipate such drastic measures: the administration of the service itself recently removed 5,000 accounts from the e-commerce section for falsely advertising discounts in live broadcasts and short videos.
Among other statistics, the CNNIC report says that the number of registered domain names on the Chinese segment of the web has reached 34.4 million. There are 2.3 million 5G towers installed in the country, accounting for more than 21% of the total number of base stations in the country.
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