The worlds largest advertisers have abandoned advertising on the social
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The world’s largest advertisers have abandoned advertising on the social network X after its acquisition by Elon Musk

According to consulting firm Ebiquity, most of the world’s leading advertisers have stopped buying advertising space on Platform X following its acquisition by Elon Musk. This information raises doubts about the credibility of X management’s public statements and questions the effectiveness of the X social network as an advertising platform.

    Image source: X

Image source: X

Consulting firm Ebiquity, which works with 70 of the top 100 advertisers, sees a sharp decline in interest in platform “We have not seen such a decline with other major advertising platforms.“- emphasized Ruben Schreurs, Chief Strategic Officer of Ebiquity.

This data contradicts the claims of Linda Yaccarino, CEO of X. She previously said that 90% of the top 100 advertisers in the last 12 weeks to a representative of

    Number of Ebiquity customers purchasing advertising space on Platform X each month from January 2022 to September 2023 (Image source: Ebiquity)

Number of Ebiquity customers purchasing advertising space on Platform X each month from January 2022 to September 2023 (Image source: Ebiquity)

Additional analysis by advertising consulting firm Guideline found that advertising revenue on Platform According to Sensor Tower, some advertisers who have returned to the platform have cut their budgets to a minimum. For example, Visa spent just $10 in the last 12 weeks, compared to $77,500 in the same period last year.

The data collected calls into question the credibility of Musk and Yaccarino’s public statements and raises concerns about Platform X’s long-term reputation and financial stability under their leadership. In an environment where transparency and trust are key, such discrepancies between official statements and the actual situation can have serious consequences.

About the author

Robbie Elmers

Robbie Elmers is a staff writer for Tech News Space, covering software, applications and services.

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