The social network X (formerly Twitter) plans to offer users the opportunity to bet on sports. To achieve this, Elon Musk’s platform is partnering with BetMGM, a subsidiary of MGM Resorts International that operates online sports betting.
MGM Resorts International is a Las Vegas-based hotel company that owns a chain of luxury hotels. In 2018, the company was valued at $15 billion. At the time, it announced a partnership with British bookmaker GVC Holdings, which led to the creation of BetMGM, which aimed to conquer the American sports betting and online gaming market.
It is unknown under what conditions the social network X will cooperate with BetMGM. According to the source, the main goal of the partnership is to soon launch on the X platform a new function for displaying betting odds for various sporting events and with a direct connection to the BetMGM service.
The collaboration between the companies began shortly before the Super Bowl, the final game of the National Football League season that determines the winner of the season. Apparently the companies are planning to introduce a new online betting feature ahead of this event, which takes place in two weeks. In 2015, a record 28.4 million tweets were posted on Twitter during the final game of the season. However, after Elon Musk laid off a significant portion of the social network’s staff, disruptions occurred on the platform during such major events.