Major Western electronics retail chain BestBuy has significantly reduced the cost of the ASUS ROG Ally portable gaming console with a six-core AMD Ryzen Z1 processor. Apparently, the retailer did this on its own initiative, as in official ASUS stores the specified console is still sold at the original recommended price.
ASUS ROG Ally is available in two versions: based on AMD Ryzen Z1 Extreme and Ryzen Z1 processors. The Extreme version of the chip offers higher computing and graphics performance, sufficient for comfortable gaming at 1080p resolution. Officially, the price difference for consoles is $100. However, it does not fully reflect the difference in performance – the version with the Ryzen Z1 chip is likely to be even cheaper, writes VideoCardz. Given ASUS’ inaction, some Western retailers decided to take the situation into their own hands.
Let’s remember that the Ryzen Z1 Extreme processor offers 8 Zen 4 cores and is equipped with 12 RDNA 3 graphics execution units. The Ryzen Z1 chip, in turn, received 6 cores and only four RDNA 3 graphics execution units. At the same time, both versions of the ASUS ROG Ally set-top box are based on these processors and are equipped with screens with a resolution of 1080p and a refresh rate of 120 Hz, 16 GB of LPDDR5-6400 RAM and a 512 GB SSD.
The recommended price for ROG Ally with Ryzen Z1 Extreme is $699, and the version with the Ryzen 1 chip is $599. Although both consoles only went on sale a few months ago, their prices in stores have already been adjusted during this time. The first reason was the release of a serious competitor in the form of Lenovo Legion Go. With this in mind, ASUS has been forced, albeit temporarily, to offer $100/€100 discounts on its consoles. Since ROG Ally, based on the more powerful Ryzen Z1 Extreme, went on sale earlier, it gained a clear advantage at the beginning and was able to confidently place itself in its price range of similar offers. The version based on the less productive Ryzen Z1, in turn, appeared later and received a cooler reception from the media and potential buyers.
The second blow for ROG Ally with the Ryzen Z1 chip was also the release of an updated Steam Deck console with an OLED screen. That’s why the price of the ROG Ally console with the Ryzen Z1 chip recently dropped to under $400. The console dropped in price by almost $200 in just three months after it went on sale. It’s not about an official cost reduction. Both versions of the ROG Ally are still available at ASUS stores for $699 and $599 respectively. However, it’s not clear why you should buy set-top boxes through ASUS when retailers offer them for several hundred dollars cheaper than the recommended price. The same major Western retailer BestBuy is selling ROG Ally with a Ryzen Z1 chip for $399. And for those who are not afraid of purchasing a console in an already unpacked box, the store is ready to give away the console for $ 299 with all warranty obligations. Given the features of the device, this is a very generous offer.
All of this could indicate that the ROG Ally version with the Ryzen Z1 chip does not enjoy the same popularity among buyers as the more powerful version with the Ryzen Z1 Extreme. BestBuy’s initiative could significantly improve this situation. However, I would like to see ASUS itself officially get involved in the issue, albeit on a global level.