The number of YouTube Premium and YouTube Music subscribers

The number of YouTube Premium and YouTube Music subscribers exceeded 100 million people

While YouTube is essentially an advertising business, the platform has also made significant inroads into subscription services. According to YouTube CEO Neal Mohan, the combined number of YouTube Premium and YouTube Music subscribers has now exceeded 100 million.

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Let us remind you that a YouTube Premium subscription, first of all, allows you to watch videos without advertising and costs $13.99 per month. YouTube Music is a music service that is included with a YouTube Premium subscription, but can also be subscribed to separately for a lower price. While YouTube’s paid subscriber count is impressive, it is only a fraction of the platform’s total user base, which is estimated to be around 2.5 billion.

However, the growth in its user base indicates that YouTube still has a chance to eventually catch up with streaming leaders such as Spotify and Amazon. Spotify’s latest financial report states that the service has 226 million paid subscribers. Amazon doesn’t disclose the number of Prime subscribers, but it is estimated that there were about 176 million at the end of 2023. It’s also worth noting that YouTube’s data includes users who use a free one-month trial of Premium.

During Alphabet’s recent earnings call, CEO Sundar Pichai said Google’s subscriptions, including YouTube TV and its Google One storage service, collectively generated $15 billion in revenue last year. Pichai did not provide further details on the matter. separate services, but he noted that YouTube Premium and YouTube Music have “real momentum.”

In the fourth quarter of last year, YouTube’s total revenue was $9.2 billion, up 15.5% from the same period a year earlier. YouTube’s willingness to embrace a business model that relies on subscription services is not surprising. It is likely that regulators in different countries will continue to discourage the practice of targeted advertising. Against this backdrop, YouTube and other companies could benefit by providing access to subscription services.

About the author

Robbie Elmers

Robbie Elmers is a staff writer for Tech News Space, covering software, applications and services.

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