In his first message to the community, Neal Mohan, the new head of YouTube, outlined key priorities and talked about some of the media platform’s upcoming innovations. He assured that “Will continue to put content creators first”and talked about a particularly interesting innovation: YouTube is developing generative artificial intelligence tools for content creators.
Image source: Youtube
“With the generative capabilities of AI, developers can expand their storytelling and increase their production value, from virtual outfit swapping to creating fantastic movie sets.” – said in the Complaint of the Nile. We can expect new tools to be made available to users in the coming months, along with undisclosed safeguards to ensure responsible use of the technology.
Following the explosive popularity and availability of generative AI models like OpenAI’s ChatGPT and DALL-E, many have questioned the ethics and legality of the technology, with some arguing that the datasets used to train such models may be copyrighted injure. Mohan is sure “AI offers incredible creative possibilities, but must be balanced with responsible management”.
Neil also announced a major new addition to YouTube Shorts. Later this year, the service will introduce a side-by-side video recording feature, similar to the duet feature on TikTok. TikTok duets have become so popular that Instagram* In 2021 she released her own version called Reels Remix.
There are plans for significant expansion of sports coverage, including the exclusive viewing of the NFL Sunday Ticket sports package in the United States on YouTube TV and later this year a new YouTube TV feature that will allow you to watch multiple games simultaneously.
There are also plans to launch Primetime Channels, a new way to watch content from streaming services on the YouTube app. In addition, new features will be added to YouTube Studio that make podcast publishing easier, and millions of YouTube Music users will have access to audio and video podcasts.
Mohan took the reins of power into his own hands in a difficult situation. Alphabet, YouTube’s parent company, said ad revenue on the platform fell 8% year over year. The service has also come under fire for its new rules on profanity and content, which content creators say are too vague and too harsh to enforce.
* It is included in the list of public associations and religious organizations for which the court made a final decision to liquidate or ban activities on the grounds provided for in Federal Law No. 114-FZ of July 25. 2002 “On Countering Extremist Activities”.
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