It is too early to call the end of the story of socket AM5 processor mass failures. ASUS motherboards, even after BIOS fixes, are still subject to overvoltage beyond what AMD allows. Observers say that this situation is just a reflection of a serious deterioration in the quality of ASUS products.
Over the past week, several popular media outlets have covered ASUS’s operations, claiming that the company is increasingly focusing on marketing, forgetting the need to keep the quality of its premium products at a high level. The situation with massive failures of the Ryzen 7000X3D processors was a perfect example: ASUS, unlike other manufacturers, did not fix the problem; instead, unconfirmed beta firmware versions were released to the public; and is now refusing warranty service to the user for some far-fetched reason.
Popular blogger Jayz Two Cents spoke more fully about the quality claims of the current generation of ASUS motherboards. He states that he has recently faced several marriage cases and that the company’s representatives have always been reluctant to solve technical problems. “The last few years have proven that ASUS is anti-consumer and not subject to serious quality control. So much so that we can no longer endorse the brand or allow it as one of our trusted sponsors.‘ the blogger said in his video.
YouTube channel Gamers Nexus delved deeper into developments in ASUS Socket AM5 motherboards and followed AMD’s guidance to motherboard manufacturers to drop SoC voltage below 1.3V to prevent Ryzen 7000X3D and Ryzen 7000 burnout to avoid. Beta BIOSes to fix the issue continue to over-voltage the SoC above what AMD allows.
“Actions ASUS Eliminating Ryzen burnouts is shameful and undermines brand credibility. As well as not wanting to support users, ASUS is actively inventing ways to refuse support altogether.‘ says channel writer Steve Burke in the video. For example, ASUS threatens to void the warranty on boards if they use beta firmware or non-standard memory settings (even Expo profiles are not allowed), which prohibits the use of premium ASUS ROG boards priced around $700 renders completely meaningless.
The Kitguru.net website also spoke about the changes that have taken place within ASUS. According to the authors, since the beginning of 2022 the company has refused to provide media samples with which there are no advertising contracts. In addition, the publishers of the site have correspondence with ASUS, in which their representatives directly say more than 30 times that they buy positive press reviews and do not see anything “illegal” in them. Reviewers also cite an example of an ASUS monitor test being denied because “KitGuru cannot properly test monitors” since the site is not an ASUS-sponsored publication.
It turns out that the positive image of ASUS products is largely based on the company’s marketing efforts, which earns the loyalty of reviewers, and is no longer supported by product quality. As the Windows Central website writes: “With the Ryzen 7 7800X3D, ASUS board, you can shoot yourself in the foot with impressive accuracy rog Strix X670E and DDR5-6200. This is one of the worst combinations and carries the risk of blue screens due to memory failure or voltage spikes that kill the processor.“. Meanwhile, it is unlikely that you will find a review with negative ratings for this board on the Internet.