Twitter owner Elon Musk has confirmed rumors that Linda Yaccarino has joined Twitter as the new CEO. This announcement came a day after Musk announced that he was stepping down as CEO and had already found a successor. Elon Musk said that the new head will start work in about six weeks, and he himself will not stop devoting himself to the social network.
“I am delighted to welcome Linda Iaccarino as the new CEO of Twitter. — wrote Musk on his Twitter. — She will mainly focus on business operations while I will focus on product design and new technologies. I look forward to working with Linda to transform this platform into X, the Universal App.”
Earlier, in mid-April, Iaccarino and Musk gave a joint interview at a marketing conference in Florida. During the conversation, they focused on the role of marketing in the future of Twitter, as well as the platform’s place in cultural dialogue. During the conference, Musk tried to reassure advertisers that Twitter is a respectable place for their brands.
Before joining Twitter, Linda Iaccarino was Director of Global Advertising at NBCUniversal, a major US media company formed from the merger of NBC and Universal Studios. Linda has been with NBCUniversal since 2011 and has gradually risen to the helm of the company’s global advertising business. She continued to maintain close ties with Twitter’s CMOs and ad executives as many advertisers fled after Musk’s takeover of Twitter last year.
Musk completed the $44 billion acquisition of Twitter last October. Shortly thereafter, he fired the top management and laid off thousands of employees. Many companies have shut down their advertising campaigns on the platform, citing the rise in offensive language and negative rhetoric on Twitter. To compensate for the loss of advertising revenue, Musk created a new subscription service, Twitter Blue, which offers features such as the ability to create longer tweets and encrypted messages, among other things.