The plans of the world’s largest retailer Walmart, headquartered in Bentonville (Arkansas, USA), became known to begin dominating the metaverse by releasing its own cryptocurrency and non-fungible tokens (NFT).
Walmart filed several new brands late last month that indicate its intent to manufacture and sell virtual goods, including electronics, home decor, toys, sporting goods and personal care products, CNBC reported. In a separate filing, the retailer said it will offer users both virtual currencies and NFTs.
According to the US Patent and Trademark Office, a total of seven applications were filed by the retailer as of Dec. 30.
Walmart said in a statement that the company “Constantly explores how new technologies can impact future shopping experiences.” However, the retailer declined to comment on specific trademark filings.
“We are constantly testing new ideas, — reported to the company. — Some ideas become products or services that reach customers. And some are testing, iterating and learning from them.”
Last August, Walmart posted a job opening for a cryptocurrency product specialist, one of the first signs of Walmart’s growing interest in the Metaverse. Other retailers are also tapping into the Metaverse: Nike offers NFTs and virtual sneakers, Adidas sells the Into the Metaverse NFT collection, and Gap sells NFT sweatshirts.
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