At the end of last year, Apple occupied 8 out of 10 places in the global ranking of the best-selling smartphone models. According to the Global Monthly Handset Model Sales Tracker report Analysts from Counterpoint Research, The remaining two positions are occupied by ultra-budget Samsung. Overall, the top 10 models account for 19% of all global smartphone sales, as in 2021.
The undisputed sales leader in 2022 was the Apple iPhone 13, accounting for 28% of all iPhone sales. The gadget is known to have been a bestseller in China, USA, Germany, France and UK. Additionally, it remained at the top of the overall rankings from its release in September 2021 to August 2022, only losing ground last September. Much of its popularity was also helped by discounts after the release of the iPhone 14 series models, which boosted sales in emerging markets. The regular iPhone 13 is known to have been bought twice as actively as the iPhone 13 Pro Max, which took second place at the end of the year.
With the release of the iPhone 14 Pro Max, the flagship of the line overtook the regular 14 Pro and the base model iPhone 14 for the first time in Apple’s history. The older iPhone 14 Pro Max became a bestseller in September, October and November and ranked on Third place overall at the end of the year. Thanks to the new chipset and additional features such as Dynamic Island, the model is very popular, not only among those who are in a hurry to be the first to buy the latest smartphone. The base iPhone 14 turned out to be almost identical to its predecessor, so demand for it wasn’t that great.
Bestseller 2021 – iPhone 12 is the oldest smartphone in the top ten. It’s still selling well in the US, China and Japan, and new discounts with each new generation of iPhone have only helped keep it in the rankings – while, importantly, the old model supports 5G. Tenth place is taken by the iPhone SE (2022) – one of the most compact smartphones on the market from a major manufacturer, which, like its predecessor, is selling well in Japan.
It is noteworthy that two ultra-budget smartphones Samsung Galaxy A03 and Galaxy A13 entered the top flight, these are the only smartphones without 5G support to make the list. The Galaxy A13, which like its predecessor costs less than $250, is in high demand, especially in the Caribbean and Latin America, as well as India, which account for the majority of its sales. Finally, the cheapest on the list is the Galaxy A03, priced at just over $100. It is also in demand in the Caribbean, Latin America, the Middle East and Africa. This is the only device on the list that comes with a UNISOC chipset.
Counterpoint expects the overall market share of the top 10 smartphones to rise in 2023 as brands focus on shedding inventory and streamlining their premieres. In addition, it is possible that in 2023 the leading brands will make their portfolios more compact in order to minimize the “cannibalization” of models from the same manufacturer among themselves. The number of “active” models on the market has already dropped from over 4,200 units in 2021 to around 3,600 in 2022. It also states that vendors will continue to focus on older models to convert high volumes into higher profits.