Speaking to the press, NVIDIA CEO Jensen Huang said that the high cost of GeForce RTX 40-series graphics cards is the norm. The manufacturer recently presented the older models of the new generation based on the Ada Lovelace architecture – GeForce RTX 4090, RTX 4080 16GB and RTX 4080 12GB. New items impress not only with their features, but also with the price – they cost $1599, $1199 and $899 respectively.
“The notion that the cost of chips is going down is a thing of the past. Moore’s Law no longer works. Processing 300mm silicon wafers is much more expensive today than it used to be.”Huang said in an interview with reporters, answering a question about the high cost of new graphics cards.
Moore’s law states that the number of transistors on an integrated circuit chip should double every 24 months, and their cost should remain the same (in other versions, the price of them drops 1.5-2 times). Huang cited the rising cost of components and the difficulty of adding additional power as the main reasons for the high prices of new GPUs. Instead of Moore’s Law, the NVIDIA boss focused on correlating prices and general improvements that new generation graphics cards offer.
“If we compare the performance of $899 and $1599 cards to Ada Lovelace cards a year or two ago at the same price, the performance of the new generation of accelerators is monumentally better. outrageously better”Huang added.
Separately, NVIDIA noted that those who don’t want to spend so much money on next-gen graphics cards can take a look at the GeForce RTX 30 series models: “GeForce RTX 3080 was and still is a great value. And we will keep releasing it”.