The scale of business of individual automakers allows them to think about developing unique semiconductor components. American Cruise, a subsidiary of GM, has recognized that it will be cheaper to develop its own processors for autopilot than to use off-the-shelf solutions from NVIDIA.
However, as the publication explains Reuters, the name NVIDIA is not openly mentioned, but it is clear to everyone that the “well-known graphics processor company” refers to Jensen Huang’s company. Two years ago, according to Cruise representatives, the company realized that it was paying too much for ready-made components from this developer, and therefore thought about creating its own processors for various purposes. From NVIDIA’s point of view, at that time the volume of the cruise business was not so large that discounts could be negotiated, but the “daughter” of GM itself will actively develop in the future, and therefore considers it justified to bet on its own processors.
Cruise expects to launch an Origin passenger car by 2025, without the usual steering wheel and pedals. It will already use processors of its own design. The key will be the Arm-compatible Horta processor, although Cruise specialists are also considering the RISC-V architecture in the future. Data processing from various sensors and cameras will be handled by a specialized Dune processor, and there will also be a separate chip for radars, as well as a fourth processor of unknown purpose. Particular attention is paid to the energy consumption of processors, since they are used as part of electric vehicles. The processors for Cruise are released by a contractor in Asia.