The European smartphone market has fallen to a minimum in
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The European smartphone market has fallen to a minimum in 2 years – Samsung and Apple have pushed Chinese brands

A study conducted by Counterpoint Technology Market Research suggests that the volume of the European smartphone market in units fell to a two-year low in the second quarter.

Around 40.3 million smart mobile devices were shipped to Europe between April and June inclusive. That’s down 11% from last year’s second quarter, when 45.0 million units were shipped.

    Image source: Counterpoint Technology Market Research

Image source: Counterpoint Technology Market Research

Samsung smartphones are the most popular in Europe: the South Korean giant’s share has increased from 27% to 32% over the year. In second place is Apple, which increased its position from 21% to 24%. “Bronze” went to Xiaomi, but that company’s share was reduced from 27% to 19%. The top 5 also included Oppo and Realme, with scores of 5% and 3%, respectively.

    Image source: Counterpoint Technology Market Research

Image source: Counterpoint Technology Market Research

It is noted that against the background of the restrictions in China related to the pandemic, shipments of Xiaomi and Oppo devices to Europe have fallen sharply: the decrease was 39% and 26% compared to the previous year’s volume. Realme showed the highest shipping growth among the top 5 companies — up 21% year over year.

In the near future, the current geopolitical situation, high inflation and general consumer distrust could have a negative impact on the European smartphone market.

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Johnson Smith

Johnson Smith is interested in Home Theater & Audio, Smart Tech, Google News & Products, How To, Apple News & Products, Cell Phones, Automotive Technology.

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