A study conducted by Counterpoint Technology Market Research suggests that the volume of the European smartphone market in units fell to a two-year low in the second quarter.
Around 40.3 million smart mobile devices were shipped to Europe between April and June inclusive. That’s down 11% from last year’s second quarter, when 45.0 million units were shipped.
Samsung smartphones are the most popular in Europe: the South Korean giant’s share has increased from 27% to 32% over the year. In second place is Apple, which increased its position from 21% to 24%. “Bronze” went to Xiaomi, but that company’s share was reduced from 27% to 19%. The top 5 also included Oppo and Realme, with scores of 5% and 3%, respectively.
It is noted that against the background of the restrictions in China related to the pandemic, shipments of Xiaomi and Oppo devices to Europe have fallen sharply: the decrease was 39% and 26% compared to the previous year’s volume. Realme showed the highest shipping growth among the top 5 companies — up 21% year over year.
In the near future, the current geopolitical situation, high inflation and general consumer distrust could have a negative impact on the European smartphone market.