Instagram developer* Kevin Systrom and Mike Krieger who have left Facebook* In 2018, due to disagreements with the leadership of the social network, they formed a new company also specializing in social platforms. Their first project was the Artifact service, a personalized newsfeed with an artificial intelligence-based recommendation algorithm.
Artifact is a kind of text-based TikTok, but it also has some features of Google Reader and Twitter. The user is presented with a selection of articles from the platform-approved publisher’s directory: from large New York Times-scale resources to small blogs on narrow topics. As the user selects materials, Artifact suggests him similar publications and gradually adjusts the recommendation algorithm, as TikTok does. Now the platform is also testing a user area where you can subscribe to each other’s publications and comments; a personal messaging system is also being prepared.
In recent years, major social networks, inspired by the success of TikTok, have started to create their own products that replicate the capabilities of the Chinese platform and, most importantly, the vertical short video format. Artifact, on the other hand, is clearly focused on the text format, and the platform’s developers hope that the new capabilities of AI algorithms will help the service reach a wide audience. Now Artifact is still at the stage of closed beta testing, but the authors of the project promise that it will not last long, and applications for Android and iOS will be publicly available in the near future.
* It is included in the list of public associations and religious organizations for which the court made a final decision to liquidate or ban activities on the grounds provided for in Federal Law No. 114-FZ of July 25. 2002 “On Countering Extremist Activities”.