In a new episode of legal battles in the IT sector, British company Threads Software Ltd issued an ultimatum to Meta Corporation✴. This is what the British, who registered the Threads brand in 2012, are demanding✴ Stop using this name for your UK social platform within 30 days. Otherwise, they promise to go to court.
Threads Software Ltd is not just a small British IT company. It developed a cloud-based solution for end-to-end management of corporate communications: from emails and mail to phone calls. Since its commercial debut in the US market in 2018, the company has earned the trust of nearly a thousand global organizations. According to the press release, the company’s annual sales growth is 200%.
John Yardley, Managing Director of Threads Software Ltd, said: “Acquiring a $150 billion company is not an easy decision. We invested 10 years in our platform and created a recognizable brand called Threads. Now our company faces a serious threat from one of the largest technology companies in the world“
Meta-lawyers✴ offered to buy the threads.app domain before launching its own platform with the same name in July 2023. All proposals were rejected. Additionally, Threads Software Ltd has been removed from Facebook✴ at the moment, as meta✴ announced its new social platform.
It should be noted that despite its initial meteoric rise, the Threads platform has had issues with user retention. After launching in July 2023, the service attracted 100 million users within 5 days. However, user activity then fell by 70% and the average time spent in the application decreased from 19 to 4 minutes per day.