IT giants Tencent and NetEase were able to get approval for their new games for the first time since September 2021, when Chinese regulators announced they would slow down the approval process for all new online entertainment products.
Tencent’s health education project was included in the list of 73 domestic games approved by China’s National Press and Publication Administration. This package of approved software products is the fifth this year.
Tencent itself doesn’t appear on the list released by the Chinese regulator, but its educational game Defense of Health has been approved by Nanjing Wangdian Technology, which acts as the operator. Journalist Zheping Huang from the online publication Bloomberg believes Beijing is gradually lifting restrictions “the world’s largest market for mobile entertainment”.
Said Nanjing Wangdian Technology is controlled by Tencent executives, including co-founder Pony Ma. Tencent itself introduced Defense of Health along with other educational games during a special event in 2021.
Recall that in September last year it was announced that China had temporarily slowed down the approval process for all new online games. At the time, this step was described as a necessary measure in the fight against gambling addiction among young people. The strategy of slowing down decisions on new game approvals was announced after Chinese authorities met with gaming companies including Tencent and NetEase.