Meta*” Code of Conduct on Disinformationpublished by the European Commission and eventually signed by dozens of structures.
The Code is a set of commitments that signatories must meet to combat digital counterfeiting. These actions include demonstrating disinformation, refusing to advertise alongside fake news, or otherwise blocking profits from spreading disinformation online. In addition, political advertising must be clearly identified.
In addition, mechanisms are envisaged to make data from social media platforms more “transparent” and accessible to researchers, and to support the work of those involved in the fact check. As The Register reports, the EU has updated its rules not least because of the spread of fake accounts, bots and AI-generated deepfakes. Signatories to the document commit to making public their internal policies to combat content manipulation and must demonstrate that their deepfake detection and moderation algorithms can be trusted.
Currently, 33 organizations have signed the new version of the Code, including social platforms, software providers, media companies and advertising market participants. Although signing up is voluntary, some of its provisions are binding on all businesses under the European Digital Services Act (DSA) – breaching it can result in a fine of 6% of annual turnover.
Signatories have six months to take action to combat disinformation. As early as the beginning of 2023, they are to submit detailed reports to the European Commission on the measures taken.
* It is included in the list of public associations and religious organizations for which the court made a final decision, activities on the grounds of Federal Law No. 114-FZ of July 25, 2002 “On Combating Extremist Activity”.