Elon Musk’s decision to cap the number of messages Twitter users can read per day could undermine new CEO Linda Yaccarino’s efforts to lure advertisers. writes Reuters citing the opinion of marketers. Image source: Twitter On Saturday...
advertising
As of June 5, Linda Yaccarino, Twitter’s CEO, has assumed the position and has extensive experience in the advertising business. So she’s trying to base her new job on reforms to attract more advertisers. The platform is rumored to start...
If you subscribe to Netflix’s cheapest ad-free plan, don’t unsubscribe as it’s no longer available to new subscribers in Canada and may be closed in other regions. Recently, users from this country noticed that it will no longer be...
Today is a milestone for the WhatsApp Business app created by Meta* especially for small businesses. The number of monthly active users reached 200 million, four times the figure of 50 million in 2020. As part of the meta strategy*New features were...
Google found a fun way to highlight the advantages of the new Pixel smartphones over the iPhone. The search giant has released five videos titled “Best Phones Forever” showing the sitcom-like interaction between the animated versions of...
More than 150 million people — about 20% of Snapchat’s monthly users — have sent 10 billion messages to the chatbot, dubbed My AI, since its launch on Snapchat in late February. Users asked for everything from skincare...
Google has announced the launch of two new features for advertisers related to AI automation. We are talking about the possibility of optimal placement of information about brands on various platforms of the tech giant. Image source: Firmbee...
As Elon Musk recently announced, his social network Twitter will introduce a new way to monetize content in the near future. Verified content creators will start paying for advertising in their responses – approximately $5 million was...
It was revealed that more than 60,000 applications for the Android platform disguised as legitimate products secretly installed adware on devices in the last six months and went unnoticed. The Romanian company Bitdefender, which works in the field...
Twitter’s US ad revenue fell 59% year over year between April 1 and the first week of May. informed The New York Times refers to an internal company presentation. The document reveals that the social network’s US ad revenue regularly...
Intelligent chatbots have only recently arrived, and tech giants are actively exploring ways to integrate ads into AI and user conversations. Microsoft began including sponsored links in conversations with search engine bot Bing back in March, and...
The world’s largest advertising agency GroupM no longer considers Twitter as a platform “high risk” – This came after it was announced that Elon Musk would be replaced as head of the social network by Linda Yaccarino, as it...
Streaming service Netflix, which launched an ad-supported budget plan late last year, has reached 5 million subscribers. This was announced by representatives of the company, emphasizing the large target audience for potential advertisers. Image...
In addition to other tools related to the use of artificial intelligence, Google has prepared a number of solutions for the advertising business. According to the company’s internal documents leaked to the media, solutions based on large...
YouTube has inherited an important and not particularly popular role from traditional television channels. At the YouTube brandcast event, management announced that the most popular content on smart TVs will be accompanied by 30-second non-stop...
Google has agreed to pay the state of Texas $8 million to resolve allegations of misleading advertising for the Pixel 4 smartphone. informed Reuters, citing a statement by Texas Attorney General Ken Paxton. The allegations stemmed from Google hiring...
According to online sources, more and more promotional messages have been appearing in the Gmail email service. Some users noticed that promotional messages appeared right between incoming emails to users in the list of letters in the inbox folder...
As part of the YouTube Newfront presentation, it was announced the integration of new advertising formats into the Shorts section, where users of the service can post and view short vertical videos – in fact, this is an analogue of TikTok. Now...
Requiring companies to receive the gold tick as a verification symbol for corporate accounts is nothing new in itself, as it was part of the reforms Elon Musk enacted after buying Twitter to monetize the platform with user funds. Subscription...
Google is working to integrate generative AI into advertising tools. According to an employee presentation provided to the Financial Times, the company intends to use artificial intelligence to generate new creative ads based on marketers materials...
