During the trial between the US Federal Trade Commission (FTC) and Microsoft, documents were presented, the contents of which reveal some of the software giant’s plans for the further development of the gaming division after the completion of...
advertising
The latest version of the Google Chrome browser introduced the Privacy Sandbox API, a set of technologies for displaying and analyzing ads. This means that website developers can access these interfaces directly and serve ads relevant to their...
Video Hosting YouTube is considering supporting various ways of displaying and duration of advertising spots in video broadcasts in its main application on TVs. One option is sparser but longer ad units that don’t interrupt the content...
Google will make targeted advertising more transparent and provide researchers with more data to comply with the Digital Services Act (DSA), which applies across the European Union. The corresponding message was published corporate blog. Image...
Short video service TikTok will start showing sponsored content in search results. ByteDance has announced that advertisers will be able to publish their content alongside search results. This means that users who search for any video on the...
Anton Aivazov, Product Manager at First ORD (ORD): “A year ago we started testing our first version of the software, connecting API partners and debugging interfaces. We want to share our perspective on the retrospective: how the market has changed...
Sources from Instagram* shared important news with the Axios portal, from which it became known that the company does not yet intend to add ad units to the recently launched Threads social network. The latter has already gained more than 100 million...
Elon Musk’s decision to cap the number of messages Twitter users can read per day could undermine new CEO Linda Yaccarino’s efforts to lure advertisers. writes Reuters citing the opinion of marketers. Image source: Twitter On Saturday...
As of June 5, Linda Yaccarino, Twitter’s CEO, has assumed the position and has extensive experience in the advertising business. So she’s trying to base her new job on reforms to attract more advertisers. The platform is rumored to start...
If you subscribe to Netflix’s cheapest ad-free plan, don’t unsubscribe as it’s no longer available to new subscribers in Canada and may be closed in other regions. Recently, users from this country noticed that it will no longer be...
Today is a milestone for the WhatsApp Business app created by Meta* especially for small businesses. The number of monthly active users reached 200 million, four times the figure of 50 million in 2020. As part of the meta strategy*New features were...
Google found a fun way to highlight the advantages of the new Pixel smartphones over the iPhone. The search giant has released five videos titled “Best Phones Forever” showing the sitcom-like interaction between the animated versions of...
More than 150 million people — about 20% of Snapchat’s monthly users — have sent 10 billion messages to the chatbot, dubbed My AI, since its launch on Snapchat in late February. Users asked for everything from skincare...
Google has announced the launch of two new features for advertisers related to AI automation. We are talking about the possibility of optimal placement of information about brands on various platforms of the tech giant. Image source: Firmbee...
As Elon Musk recently announced, his social network Twitter will introduce a new way to monetize content in the near future. Verified content creators will start paying for advertising in their responses – approximately $5 million was...
It was revealed that more than 60,000 applications for the Android platform disguised as legitimate products secretly installed adware on devices in the last six months and went unnoticed. The Romanian company Bitdefender, which works in the field...
Twitter’s US ad revenue fell 59% year over year between April 1 and the first week of May. informed The New York Times refers to an internal company presentation. The document reveals that the social network’s US ad revenue regularly...
Intelligent chatbots have only recently arrived, and tech giants are actively exploring ways to integrate ads into AI and user conversations. Microsoft began including sponsored links in conversations with search engine bot Bing back in March, and...
The world’s largest advertising agency GroupM no longer considers Twitter as a platform “high risk” – This came after it was announced that Elon Musk would be replaced as head of the social network by Linda Yaccarino, as it...
Streaming service Netflix, which launched an ad-supported budget plan late last year, has reached 5 million subscribers. This was announced by representatives of the company, emphasizing the large target audience for potential advertisers. Image...
