A study by the analysis company Strategy Analytics suggests that the supply of tablets on the global market fell by 15% in the second quarter of this year. Deliveries are likely to continue to decline in the current half year.
Around 38.9 million tablets of all types were sold between April and June inclusive. Of these, 19.2 million or 49% were Android gadgets. Another 14.8 million units (38%) were iPadOS-based devices, about 4.3 million units (11%) were Windows models.
Analysts note that Android tablet share has fallen below 50% for the first time in ten years. This is partly because many buyers are opting for premium gadgets and hybrid devices with detachable keyboards, i.e. products with iPad OS and Windows.
At the end of the quarter, Apple remained the largest player in the global tablet market with a roughly 38% share. In second place, far behind, is Samsung with 18%. Bottom of the top three is Lenovo, which controls 9% of the industry.
The top five also included Amazon and Huawei with 9% and 4%, respectively. All other tablet vendors together hold 22% of the market.