Steam prohibits developers and publishers from advertising on game banners
Games

Steam prohibits developers and publishers from advertising on game banners

Valve will update the Steam store policy starting September this year. In a month, developers and publishers will no longer be allowed to place promotional images and text on their games’ banners.

    Image Source: Steam

Image Source: Steam

Currently, developers are actively using the opportunity to place advertising on the game’s banner: a mention of reviews, awards, sales or something else. All of this, according to Valve, can mislead users. For example, if the rating on the banner differs from the real one.

    In some cases, the publisher even misused this function unnecessarily.  So much so that it was very difficult to read the game's name.  Image Source: Steam

In some cases, the publisher even misused this function unnecessarily. So much so that it was very difficult to read the game’s name. This example is Super Robot Wars 30 by Bandai Namco Entertainment.

Starting September 1, 2022, the rules for banners on Steam are changing. No unnecessary information should be placed on it, and the name should be clearly visible. Despite this, developers and publishers can talk about the latest updates and additions through banners, but such images cannot be placed for more than a month, and the text must be translated into all supported languages.

    An example of a correct banner

An example of a correct banner

There will also be additional editions of banners and logos coming to Steam starting in September that will allow you to do this familiarize on the official website of the shop.

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Alan Foster

Alan Foster covers computers and games and all the news in the gaming industry.

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