edition Reuters reports that yesterday, during a live broadcast from the city of Chengdu in southwest China, Sony Group announced the relaunch and expansion of the China Hero Project.
Remember that the China Hero Project initiative was launched in 2016 to help (including financially) developers from China, but its development was suspended due to the COVID-19 pandemic.
According to Bao Bo, Sony’s director of game production in China, the third season of China Hero Project will surpass the previous two in scope: the company will invest more than $140,000 in each game in the selection.
As part of the broadcast, Sony confirmed it would release action role-playing game Lost Soul Aside and multiplayer action game Convallaria, which became part of the China Hero Project in previous seasons.
The first two seasons of China Hero Project took place in 2017 and 2019 and included support for 17 games, seven of which have already been released. These include FIST: Forged in Shadow Torch, ANNO: Mutationem and In Nightmare.
Sony’s increased interest in developers from China is due to the desire to repeat the success of Genshin Impact, with the creators of which the company made an exclusive deal and did not lose.
The achievements of Genshin Impact forced Microsoft to take the Chinese market seriously and set up a department to look for potential hits and talented game developers. Sony, in turn, tries to keep up with the competitor.