While Facebook* and Twitter try to convince users to pay for blue ticks, Snapchat offers something very different: a chatbot My AI for paying subscribers to your service. Snap’s new chatbot is based on ChatGPT developed by OpenAI. It can do almost everything ChatGPT can – write poetry, answer questions and more.
This week, My AI rolled out to Snapchat+ subscribers. It extends the fancy features that cost $4 per month such as: B. the ability to change the chat background theme and customize notification sounds for friends. Snapchat+ has only been around for nine months, but is already showing signs of success. More than 2.5 million people pay for the service.
Compare that to the less than 300,000 followers of Twitter Blue, the cornerstone of Elon Musk’s social network monetization strategy. Verification badges have become a key feature of Twitter and Meta* for potential subscribers, and Elon Musk and Mark Zuckerberg are among the underdogs in the current chatbot boom. According to a post in Information, Elon is currently exploring the potential of developing an owner-sleep chatbot, while Mark is forming a new team to focus on AI-based products without giving a firm timeline. Of course, there can be no talk of connecting these purely virtual chatbots to the subscription programs of the respective companies for the time being.
As is often the case, Snap can be a test case and perhaps an inspiration for imitators. The company popularized the disappearing format of news and “stories” that are now staples of the modern social media app. Snap made a subscription bet before Musk owned Twitter and before the meta program was launched.* verified. And if the chatbot becomes a hit in Snapchat, don’t be surprised to see inexpensive talkative artificial intelligence in private Twitter messages after a while.
* It is included in the list of public associations and religious organizations for which the court made a final decision to liquidate or ban activities on the grounds provided for in Federal Law No. 114-FZ of July 25. 2002 “On Countering Extremist Activities”.