Snapchat has a nail polish try on filter

Snapchat has a nail polish try on filter

A new augmented reality filter adds color and images to a Snapchat user’s nails, allowing them to virtually try on a specific manicure before buying a bottle of nail polish. The new technology will be introduced in cooperation with the cosmetics company OPI.

    Image source: The Verge

Image source: The Verge

The filter shows pretty much how the new shade might look on the user’s nails. Of course, some colors look more realistic, others less so. For example, matte light blue gives the hands a blue tint, but mauve looks completely natural. Additionally, the filter is quite capricious and requires you to place your hands in front of the camera in a specific way.

Snapchat has added many virtual try-on features recently, from beauty products like lipstick to clothing and accessories. Some try ons offer a direct buying impulse, such as a recent partnership with Amazon to try on and buy sunglasses that allows you to go straight to the store.

There’s no e-commerce element to OPI’s campaign — users have to search for their chosen nail polish color themselves — but it fits in with other Snapchat collaborations and the company’s broader ambitions for augmented reality shopping. In March, Snap announced the launch of its new AR Enterprise Services division, aimed at brands and retailers looking to add augmented reality fitting capabilities.

About the author

Robbie Elmers

Robbie Elmers is a staff writer for Tech News Space, covering software, applications and services.

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