In October 2020, the South Korean company Samsung Electronics introduced the Galaxy Fit 2 smart bracelet, which sold well due to a successful combination of functionality and price, but a successor to this family is not expected to appear until the next half of the year, as reported by Korean media. This also refutes rumors about Samsung’s intention to eliminate the entire smart bracelet product line.
A four-year break for the dynamically developing market of wearable devices is quite a long time, so it is not surprising that many ordinary people hear rumors about Samsung’s intention to stop producing Galaxy Fit 2 bracelets and prices in the retail segment of the market. Against this background, the price increased fourfold for some time. Now Business Korea reports that Samsung will introduce the Galaxy Fit 3 bracelet in the first half of next year.
The announcement of the long-awaited new product comes separately from the Galaxy Unpacked event in January, but will take place closer to the beginning of 2024. Over the next year, the company plans to launch around 1 million bracelets of the new model. Not much has been said about the functionality of the Galaxy Fit 3, but it will certainly be expanded compared to its predecessor. In addition, the new bracelet also has a larger display. Currently, Apple leads the wearable device market with a market share of 45%, Samsung settles for second place with 18% of the segment and Huawei takes third place with 14%. For many customers, Galaxy Fit wristbands are the first step into Samsung’s wearable ecosystem and help the company maintain its market position.