Samsung hopes to triple sales of flexible display smartphones this year with new products

After the official announcement of the duo of smartphones with flexible displays Galaxy Z Fold3 and Galaxy Z Flip3, top managers of the company talked about how many such devices are planned for implementation by the end of the year.



Bryan Choi, Executive Vice President and Head of Strategic Marketing, Mobile Communications, Samsung, said in an interview that the company expects to ship 6.5 million smartphones with flexible displays during this year. This indicator was calculated together with specialists from Strategy Analytics.

For the first time, devices with flexible displays entered the market in 2019, and the company managed to sell 0.7 million units, in 2020 the market volume increased to 2.2 million units. In 2021, analysts predicted the demand for smartphones of this type will amount to 6.5 million. exceeds the specified bar.

With the new Galaxy Z series, we bring … innovation to more consumers, breaking the barriers to entry with our pricing policy. I am convinced that with our new Galaxy Z series we will be able to achieve record high demand for foldable devices, inviting even more consumers to enjoy this new way of working with smartphones.“- said the executive vice president of Samsung.

He also added, citing the company’s own market research, that 9 out of 10 owners of foldable devices no longer want to go back to the traditional all-in-one form factor.


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